Live project for Ministry of Sound, creating idents and on-screen branding for their new up-coming television channel. I decided to create purely graphic idents (centered around Ministry of Sound's now iconic logo) to contrast with the glossy, glamourous live action look of the company's music videos. I chose bright, acid colours to complement their young, club-going image and created a colour changing BUG to add interest to an otherwise boring aspect of on-screen branding without being overly obtrusive or distracting.
Finished Ministry of Sound idents:
Thursday 22 January 2009
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